Creativity with purpose-
connecting art, surf culture, music, photography, and strategy through design.
From the inside out —
every story, every brand, every piece of work
is built between clarity and depth.
Choose Your Path — Identity, Strategy & Visual Solutions
Packages designed for businesses that want clarity, direction, and the tools to grow.
Custom solutions available for projects that fall outside the standard scope.
Every business carries a vision.
Some seek clarity. Others seek tools or a direction to grow.
This page exists to guide you toward the right path —
whether you’re building your identity, expanding your presence,
or creating something entirely new.
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For businesses that need the essentials to look professional, communicate clearly, and move with confidence.
Identity System (logo + alternates)
Color & Type System
Strategy Lite (core clarity)
Basic Brand Kit
Social Starter Assets
Ideal for:
Small businesses, creators, personal brands, service providers.Starting at:
$1,200 – $1,800 USD -
For businesses ready to elevate visual presence + messaging + direction.
Strategic Positioning
Messaging & Voice
Visual Identity System
Social Media Toolkit
Creative Direction
Brand Guidelines
Launch Assets
Ideal for:
Growing businesses, new ventures, rebrands, professionals.Investment:
$2,500 – $3,800 USD -
For businesses needing identity + strategy + real-world tools to launch or scale.
Everything in Package 2
Website assets
Packaging concepts
Photography direction
Storytelling
Full Brand Kit
Marketing visuals
Ideal for:
Premium brands, boutique businesses, restaurants, surf brands, lifestyle brands.Investment:
$4,500 – $6,500+ USD -
Anything your business needs — designed specifically for your world.
Apparel / surfwear development
Restaurant identity + menu + packaging
Photography series or campaign
Website redesign
Visual overhaul
Social media rebrand
Art direction for launches
Any mixed-scope project (brand + design + visuals + strategy)
Website Design (Squarespace, Shopify-lite, etc.)
Investment:
Varies depending on scope.
Custom quotes available after a short discovery call.
Not sure where you fit?
Your project may need a blend of strategy, identity and real-world assets.
I’ll shape a custom solution that fits your vision.
Discovery
We talk, understand your goals, your story, and where you want to take your brand.
HOW IT WORKS
Direction
Positioning, strategy, visual language — the clarity before creation.
Build
Identity, systems, visuals and tools crafted with intention.
Launch & Support
Delivery, guidelines, and ongoing help if you need it.
New businesses needing direction
Restaurants, cafés, food brands
Artists, photographers, creators
Surfwear & lifestyle projects
Wellness, outdoor & community brands
Small brands ready to evolve
Startups needing clarity
Businesses needing strategic website design
Agencies & professional teams
Anyone with a vision
WHO I WORK WITH
All packages can be customized based on scope and vision.
Timelines vary depending on complexity and deliverables.
Rush projects available upon request.
Contact
Maui - HAWAII
Rick Brayner
squeezethelight@gmail.com