Creative studio rooted on Maui. Working with brands across Hawaii, California, and the United States

From the inside out

Every story, every brand, every piece of work
is built between clarity and depth.

Choose Your Path — Identity, Strategy & Visual Solutions

Packages designed for businesses that want clarity, direction, and the tools to grow.
Custom solutions available for projects that fall outside the standard scope.

Every business carries a vision.
Some seek clarity. Others seek tools or a direction to grow.
This page exists to guide you toward the right path —
whether you’re building your identity, expanding your presence,
or creating something entirely new.

  • For businesses that need the essentials to look professional, communicate clearly, and move with confidence.

    1. Identity System (logo + alternates)

    2. Color & Type System

    3. Strategy Lite (core clarity)

    4. Basic Brand Kit

    5. Social Starter Assets

    Ideal for:
    Small businesses, creators, personal brands, service providers.

    Starting at:
    $1,200 – $1,800 USD

  • For businesses ready to elevate visual presence + messaging + direction.

    • Strategic Positioning

    • Messaging & Voice

    • Visual Identity System

    • Social Media Toolkit

    • Creative Direction

    • Brand Guidelines

    • Launch Assets

    Ideal for:
    Growing businesses, new ventures, rebrands, professionals.

    Investment:
    $2,500 – $3,800 USD

  • For businesses needing identity + strategy + real-world tools to launch or scale.

    • Everything in Package 2

    • Website assets

    • Packaging concepts

    • Photography direction

    • Storytelling

    • Full Brand Kit

    • Marketing visuals

    Ideal for:
    Premium brands, boutique businesses, restaurants, surf brands, lifestyle brands.

    Investment:
    $4,500 – $6,500+ USD

  • Anything your business needs — designed specifically for your world.

    • Apparel / surfwear development

    • Restaurant identity + menu + packaging

    • Photography series or campaign

    • Website redesign

    • Visual overhaul

    • Social media rebrand

    • Art direction for launches

    • Any mixed-scope project (brand + design + visuals + strategy)

    • Website Design (Squarespace, Shopify-lite, etc.)

    Investment:
    Varies depending on scope.
    Custom quotes available after a short discovery call.

Not sure where you fit?
Your project may need a blend of strategy, identity and real-world assets.
I’ll shape a custom solution that fits your vision.

Discovery
We talk, understand your goals, your story, and where you want to take your brand.

HOW IT WORKS

Direction
Positioning, strategy, visual language — the clarity before creation.

Build
Identity, systems, visuals and tools crafted with intention.

Launch & Support
Delivery, guidelines, and ongoing help if you need it.

  • New businesses needing direction

  • Restaurants, cafés, food brands

  • Artists, photographers, creators

  • Surfwear & lifestyle projects

  • Wellness, outdoor & community brands

  • Small brands ready to evolve

  • Startups needing clarity

  • Businesses needing strategic website design

  • Agencies & professional teams

  • Anyone with a vision

WHO I WORK WITH

All packages can be customized based on scope and vision.
Timelines vary depending on complexity and deliverables.
Rush projects available upon request.

Contact

Maui - HAWAII

Rick Brayner

aloha@squeezethelight.com